Sunrise x Lou Kaena
The telecommunications provider Sunrise wanted to create a commercial song for their new youth phone plans with the young artist Lou Kaena and film a documentary about the creation process. From this Idea, I wrote a docuseries that presents this plan in a fun and authentic way. The audience gets to see how Lou Kaena is pitched the campaign by the marketing team and how she approaches this project. The project concluded with a music video that I also directed and edited.
Role: Writer, Director, Editor
Client: Sunrise Agency: thjnk Production Company: farbfilm studio
“Lou Kaena macht en Song für Sunrise Young” is a 5-part docuseries.